Role: Creative & Art Direction
Agency: Hero/McCann
Client: Spitwater


↳ Spitwater is an unheralded extra in the success stories of hard working Australians. It’s working quietly in the background, but it makes a huge difference in the long run.

In the world of social and mobile, we know that people love to get a look behind the scenes. So we created a series of mini stylised documentaries that showcase a day in the life of Australia’s ‘hardest workers’. 

We heroed a diverse mix of professions and showed a behind-the-scenes look at the work they do to keep Australia moving.  They are authentic, straight-up, uncompromising and won’t stop until the job is done. Just like the Spitwater products they are using.


Shannon Moore

↳ Tiger Prawn Farmer


Danny Jones

↳ Decontamination Technician


Sam Collins

↳ Cattle Truck Mechanic


Radio 30"

↳ Sounds of Hard Work

Radio 30"

↳ The Veteran


All work presented in this project is the property of the agency and client involved. If you have any questions please email hi@eddiecoghlan.com