Hard-Working Heroes - Eddie Coghlan

HARD-WORKING HEROES

Role: Creative & Art Direction
Agency: Hero/McCann
Client: Spitwater

↳ Spitwater is an unheralded extra in the success stories of hard working Australians. It’s working quietly in the background, but it makes a huge difference in the long run.

In the world of social and mobile, we know that people love to get a look behind the scenes. So we created a series of mini stylised documentaries that showcase a day in the life of Australia’s ‘hardest workers’.

We heroed a diverse mix of professions and showed a behind-the-scenes look at the work they do to keep Australia moving. They are authentic, straight-up, uncompromising and won’t stop until the job is done. Just like the Spitwater products they are using.