Role: Art Direction & Concept
Agency: Ogilvy Brisbane
Client: University of Queensland
↳ Every known starts with an unknown. This statement not only means the innate curiosity and pioneer spirit of humans, but the seeking and teaching of knowledge. By passing on knowledge, ability and character, we shed light on the unknown. This wouldn't be possible without the uniquely human ability to explain complex problems in succinct, digestible ways.
With UQ's holistic teaching approach setting them apart from their competitors, we decided to create a content series around popular topics relating to the expertise from UQ degrees, such as pandemics from science and medicine, or the Trump Impeachment from politics and law and how they can only be answered using this entire skillset. We used a combination of experts, students and lecturers from UQ to make these widely unknown answers to relevant questions explored, understood and known by prospective students.
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