FLEMO'S
QUIRKS

Role: Creative & Art Direction
Agency: In-house
Client: Youi

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↳ In 2023 Youi became the broadcast sponsor of the Big Bash League. We were tasked with developing a TV campaign that utilises the Seven Commentary team, has multiple executions, delivers category cues and ties back to Youi's tagline 'You.Insured'.

Our objective for the campaign was to build familiarity and like-ability of Youi with Cricket Fans.

We developed TV spots that revolved around Damien 'Flemo' Flemington playing an alternate version of himself. This version of Flemo likes to protect his home, car and priceless belongings quite a bit more than most of us. Especially when a game of cricket is involved. He wouldn’t have to worry so much if he was with Youi.

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