Role: Art Direction
Agency: Clemenger BBDO
↳ When it's time to go, it's time to Ghost... Ghosting. The fine art of quietly getting the hell outta there before your friends can convince you to stay out longer.
This latest instalment of the 'How To Drink Properly' campaign created a solution to the pressure young drinkers feel from friends to stay out and binge drink. A partnership between Uber & Drinkwise, Uber Ghost gave people a way to sneak away (aka ghost), in a safe way that notified their friends later.
The campaign involved a bespoke uber ordering option, custom ghost tracker and all the personality the campaign is famous for.
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