Role: Art Direction & Concept
Client: La Trobe University
↳ Our challenge was to create an activation that didn't just promote 'All Kinds of Clever', but was clever in itself. And in an environment where students are bombarded with gimmicks and giveaways, creating an educational and intriguing experience set the brand apart. We created a custom hands-on activation for La Trobe University, the ‘clever machines’ enabled prospective students to turn their clever into currency.
Launched at the VCE Careers Expo, we created vending machines that only accept clever, not cash. Through a series of bespoke games designed to test and measure different skills and attributes, players were able to earn themselves prizes from the machines. From emotional intelligence to teamwork, each unique game highlighted the different kinds of clever valued by future employers that students can expect to develop at the university. The activation doubled leads generated year on year, and continues to live on at open days is a testament to La Trobe’s philosophy of ‘All kinds of clever’.
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