Role: Art Direction & Concept
Client: Le Tan Australia
↳ A great tan doesn't need to involve hours of boring time-consuming sunbathing. All it takes is a blank canvas of skin and a mitt. Uber Glow is all about hydrating and illuminating skin for a longer-lasting tan. Helping a person's biggest asset glow.
The concept behind the campaign was simply 'Glow Seekers' the chase for the longest-lasting glow. Along with the film the team at SDWM worked closely with the client to produce new packaging, digital assets and point of sale ads that brought the campaign and brand to life.
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