FIRST COMMISSIONS

Role: Art Direction
Agency: McCann
Client: The University of Melbourne

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↳ To launch The University of Melbourne’s new faculty of Fine Arts and Music we gave students their first commission. What they didn’t know was they were working to the same briefs responsible for the creation of some of the world’s greatest pieces.

Briefs Included: Michelangelo’s David, Frida Kahlo’s Self-Portrait with Monkeys, Bob Dylan’s Hurricane,  The Great Petition by Susan Hewitt and Penelope Lee, Camille Claudel’s, Age of Maturity, The Titanic.

First Commissions is an exhibition that demonstrates the power of artistic minds and the enduring role that art plays in reflecting the intellectual, moral and cultural climate of our time. The project features 30 of The University of Melbourne's most exciting emerging artists. Each student responded to themes which have inspired some of the world's most iconic works.

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All work presented in this project is the property of the agency and client involved. If you have any questions please email hi@eddiecoghlan.com