CHOOSE
MATHS

Role: Art Direction & Concept
Agency: McCann Worldwide
Client: AMSI – University of Melbourne

AMSI-Choose-Maths-2

↳ The up and coming generation is driven to seek answers that allow them to create change and have an impact on the world they live in for the better.

So the Australian Mathematical Sciences Institute wanted to show the latest generation is not to be underestimated and empower them to reveal how they can use higher-level maths to change the world we live in.

In order to capture our audience’s attention, we needed to communicate in a way that will make them listen. Illustrations gave the brand the freedom to convey its message whilst allowing it to stick to a unique colour scheme that stands out.

OOH_Adshell_02
OOH_StreetPoster_01
AMSI-LONG-1
AMSI-BIG-3
AMSI BIG-4
OOH_Billboard_01
AMSI_CHOOSE_MATHS_MG_8601
AMSI_CHOOSE_MATHS_MG_8559
AMSI_CHOOSE_MATHS_MG_8581
AMSI_CHOOSE_MATHS_MG_8594
AMSI_CHOOSE_MATHS_MG_8635
AMSI_CHOOSE_MATHS_MG_8632
AMSI_CHOOSE_MATHS_MG_8569
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All work presented in this project is the property of the agency and client involved. If you have any questions please email hi@eddiecoghlan.com