Role: Art Direction & Concept
Agency: McCann Worldwide
Client: AMSI – University of Melbourne
↳ The up and coming generation is driven to seek answers that allow them to create change and have an impact on the world they live in for the better.
So the Australian Mathematical Sciences Institute wanted to show the latest generation is not to be underestimated and empower them to reveal how they can use higher-level maths to change the world we live in.
In order to capture our audience’s attention, we needed to communicate in a way that will make them listen. Illustrations gave the brand the freedom to convey its message whilst allowing it to stick to a unique colour scheme that stands out.
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